Unfortunately, the pandemic has hit small businesses particularly hard. People haven’t just lost their livelihoods, they have lost their dreams and blood, sweat, and tears. Some have quietly faded into the background so you don’t know they’ve closed until you go to...
There are a lot of intricacies that go into creating an ad, but there are three main elements that you should really consider when all is said and done. Tell Them How It Solves Their Problem Why do people buy something? Well, they need whatever it is to...
There is a certain finesse that writing emails require. It involves much more than just firing off a text with happy faces and exclamation points. In a business setting, it’s important to remember that and draft your email accordingly. Here are three things to...
There are equally important things with creating and maintaining a podcast. Content, flow, editing software, and equipment are all necessary components, but what about promotion? Promotion can mean the difference between a successful podcast and a highly successful...
Lately, there is a phrase that sounds like a broken record, being played over and over again. “There is a lot going on in the world right now” Yes, there is. A pandemic, George Floyd’s murder, protests that are fighting systemic racism and police...
In the days before the internet, advertisers used billboards, subway signs, television, radio and, newspaper to reach consumers. While they hoped that they were hitting their intended targets, these methods cast a wide net for consumers rather than directly targeting...