Does Marketing Have a Responsibility To Fight The Status Quo?

Does Marketing Have a Responsibility To Fight The Status Quo?

Lately, there is a phrase that sounds like a broken record, being played over and over again.   “There is a lot going on in the world right now”    Yes, there is. A pandemic, George Floyd’s murder, protests that are fighting systemic racism and police...
The Single Most Important Thing to Do as an Entrepreneur

The Single Most Important Thing to Do as an Entrepreneur

You’ll find plenty of articles talking about the traits entrepreneurs need to have in order to succeed. In fact, I’ve written articles like that before. While those posts can definitely be beneficial and help you craft your path as an entrepreneur, there is a single...