Most of the time we think of podcasting as an audio experience. Stories come alive from the voices of our favorite hosts, while others inject a commentary that makes us laugh until we cry. So why should anyone want to produce a visual podcast? Here are a few reasons you might want to or need to.
Accessibility
Not everyone has the ability to hear. People may desperately want to learn or experience the content you are putting out, but if it’s only in an audio format, you could be disregarding an entire demographic! The transcript is offered yes, but it’s missing inflection and other tones that could be picked up visually. Providing your audience with a visual option will make your podcast more accessible.
Content
Have you ever tried to explain what something looks like to someone and you could tell they still didn’t have a clue what you were describing? You probably threw up your hands and said: “nevermind I’ll just show you”. Some things are received better when you just show someone. Could you imagine explaining how to install a car battery without showing someone how? Certain subjects just need visual explanation and visual podcasts are a great way to get information out there.
Marketing
If you are trying to get the word out about your podcast and want to make it a success, you have to utilize social media. I hate to break it to you, but you can’t just have your voice on Instagram, it won’t gain much traction. Video podcasting will allow for content to be edited into shorter format bits to share here and there on your feed and in your stories. Who doesn’t like watching a bunch of outtakes? People also love to see faces and their reactions. Viewers are more likely to pay attention, thus they may want to see more. It’s a great way to market and get your voice out there.
Video podcasting is not for everyone, but if you are trying to reach different audiences, and you want to demonstrate rather than explain your content, it’s a great idea to manifest. Utilize it for marketing and you’ll generate more traffic to your show.
Photo Credit: Masako Watanabe