There are a lot of intricacies that go into creating an ad, but there are three main elements that you should really consider when all is said and done.
Tell Them How It Solves Their Problem
Why do people buy something? Well, they need whatever it is to solve their problem. If they don’t already have it, they are missing out. Explain in your advertisement how it helps them and truly benefits them as well. You want to show them how this product solves their issue.
Listen To Feedback From Others In The Industry Of What’s Working Now
Oftentimes advertisers really love their ideas. So much so that they may not consider whether or not they will truly be effective. It can be hard to let go, but if a network, consultant, or agency tells you what has been working, take in that advice, even if it strays from what you’d prefer. Both parties really want a successful campaign and they won’t steer you wrong.
A Powerful Call To Action
Advertising involves enticing people to purchase your product or service, while also conveying what sets your product apart from all the others out there. A good product speaks for itself, but people won’t know that until they purchase it. Make sure your CTA (Call To Action) communicates your 5-star rating while giving people an enticing offer. Whether it’s signing up for a free trial or offering a discount, you want the offer to draw your audience in and tell them where to go. The biggest punch to getting them to follow through is in your Call To Action.
Through solving a consumer’s issue, listening to feedback, and utilizing a powerful call to action, integrating these elements into your ads will create the buzz you’ve been hoping for.